Concept Presentations + Trends

Concept Presentation created for New Balance- Presenting Trends for the season along with a capsule conceptualized with the idea of Engineered to Move, and visualizing a small capsule that takes the athletic customer through their daily routine, merging athleisure, run, and gym. Engineered to Move looked at the molecular structures of the endorphins of a “runner’s high”, and integrated the development of playful prints with science.